Ricco Coffee is a premium canned coffee brand concept featuring bold Italian roast flavor and plant-based ingredients. The design starts with a bold, extended typeface for the logo; a mark that takes up space and stands out. The color palette draws on neutral shades inspired by earth tones and coffee itself, while warm photography and hand-illustrated elements carry a casual voice throughout the rest of the identity. Sustainability is central to the brand. Plant-based, fair trade ingredients, recyclable packaging, and local bicycle delivery are strong pillars of the concept.